Paint It is a competitive coloring game. It requires the player to paint blank areas of drawings as quickly as possible while competing against other online players.
The game initially looks like a paint-by-numbers task. Yet, all players must attempt to guess the colors to paint the numbered blank sections of objects drawn with black outlines against a grid paper background. They don't receive a color guide or key. That said, they can use hints. If they make a mistake, they can also erase their last decision.
The player receives a score based on the accuracy of their guesses. If they guess accurately more often than the other players, they win that round of the game.
Paint It rewards the player with coins. If they're willing to watch an ad video, they can earn a multiplied number of coins. They also receive coins when they use the daily free lucky wheel. They can watch ads to spin it as well. Additionally, the game rewards coins if the player completes certain achievement tasks, such as changing the avatar, completing pictures or opening chests, buying items for the avatar, coloring completely in a row, or spinning the wheel of fortune a specific number of times.
The player uses the coins to upgrade their blank avatar's appearance with eyes, a mouth, hair, clothing and even a profile frame. They must watch ads to unlock some options.