Tower Match is a casual building game that requires a player to use precise clicking or tapping and hand-eye coordination to stack moving floors to create towers based on real towers from around the world, including Big Ben, the Eiffel Tower, the Leaning Tower of Pisa and the Empire State Building. The player can also create towers based on structure type, such as a lighthouse or a pagoda.
The player is shown the base of a tower. A floor slides horizontally back and forth above it. The player must interact with the game screen at the right moment to stop the floor so that it stacks perfectly on the foundation. If they fail, part of the floor breaks and falls away. The next floor above it is smaller and slides faster. If the player stacks it perfectly, they receive gold coins. The next-floor width only changes after a failure. The player continues to stack floors until they drop a floor midair instead of on top of the previous floor.
Tower Match rewards the player with coins. They can use the money to buy boosters and tower parts. During the main gameplay, they can pay to boost a tower's height with perfect precision, increase their coins using a multiplier and expand floor width. They can also enter a tower mode and pay to open up wooden crates that contain new floors. Lastly, the player can win extra coins by aligning a certain number of floors and opening daily gift boxes.