Prinxy Winterella is a makeover game that focuses on skincare and makeup. The player's goal is to help three princess-like young women create winter-themed looks.
The player starts by treating the skin of the first character with various products, including cleanser, moisturizer, anti-aging serum and liquid foundation. They then receive winter makeup options that focus on cool blue and green tones and white highlights. They might select around-the-eye shadow, eyebrow glitter, facial cheekbone, forehead or neck frosted makeup, eyelash mascara and red or blue shades of lipstick. They can also add face-related gems, hair clips and accents, and earrings. They judge their success by watching a heart lift on a vertical gauge on the left side of the screen.
Prinxy Winterella prompts the player to complete looks for the remaining two girls with different options. For example, the player might select a themed necklace instead of neck makeup.
After the player finishes each look, they can download an image of all three girls posing in a group or images of each individual girl. They can use the images to share their custom makeup selections with friends or as inspiration for their makeup choices for holiday- and winter-related parties.