Glamour #BeachLife is a dress-up game. A female fashionista and influencer needs the player's help getting glam for her upcoming tropical vacation. The game features four levels, followed by a photo session. The young woman has long, wavy brown hair, thick brown eyebrows, brown eyes, full lips, a heart-shaped face and a tan. The player must pick the best makeup, daywear, beachwear and nightlife outfit.
In the first area, select the "face" that creates the influencer's first impression with the public using the makeup options, including mascara, eyeliner, eye shadow, lipstick and blush. In the second area, select a top, bottom and accessories for her to wear while shopping and hanging out in sunny, breezy spots. In the third area, pick a bikini top and bottom or a similar outdoor outfit best suited for enjoying the sun and sand. Lastly, in the fourth area, choose a top, bottom and accessories for her to wear at a restaurant, club or other dining or entertainment venue.
With the final outfit complete, the player can take photos to share with others or use as a reference for fashion inspiration in their own life while living in or visiting a tropical locale. They can switch backgrounds and download images.
Glamour #BeachLife requires that the player watch advertisements to unlock some categories of items. If they're using an ad blocker, they must turn it off to access these areas.