Zombie Match is an arcade game that features elements from fighting, match-3 and tower-defense games. A player must strategically fight waves of zombies in four locations (Desert Town, Lost Factory, Cursed Church and Graveyard). The enemy bashes, poisons and stabs people and objects. Boss-level zombies also exist. Each location contains 10 levels of gameplay. When the player completes a level, they unlock the next one.
A grid of color-coded tiles to the left of a combat area displays various barriers, fighters and weapons. The player selects three or more matching tiles to increase their defense during a battle. For example, they might select side-by-side or diagonal tiles to acquire reinforcements that use guns or missile launchers. They might use tiles to throw bombs at the enemy or heal their fighters. Their defense depends entirely on the number, type and positions of their fighters and the zombies.
Zombie Match rewards the player with up to three stars and gemstones. The player also earns achievement medals for completing missions, such as throwing a certain number of grenades and burning a certain number of zombies. As they progress through one of the four locations, they open treasure chests before each fight and after reaching a certain overall rank. They use gems to buy additional chests and upgrade the skills related to the tiles and medals to buy new characters and additional gems.
Lastly, the player can participate in events. In the Zombie Madness event, for example, they create zombies to attack human fighters.