TropicVille is a merge game with major life event, business startup, and small town renovation themes. After an architect named Roxy loses her business and future wedding plans to unscrupulous people, she decides to return to her seaside hometown. Upon arrival, she learns to her shock that the townspeople have also experienced hard times.
The player's goal is to help Roxy and her friends start over. They must complete merge tasks to create and sell much-needed items, such as clothing, jewelry, food and furniture, and earn enough energy and money to perform building renovations and unlock new locations.
The game presents the player with a merge board and item generators. Above the board, it displays the player's current merge energy and coin and gemstone balances. The player reviews orders, uses generators to create basic items, and then merges pairs of identical items. When they fulfill an order, they earn coins.
On the renovation screen, they select a spot to renovate, or the game auto-starts the process with a hammer and saw. Every renovation improves an area of the town. When the player completes enough renovations, they level up and earn additional energy, generators and locked safes that contain money and other items.
TropicVille rewards the player with gems after they create new items. The player can review the inventory and open gifts via a book and magnifier icon on the renovation screen. The game also offers daily rewards of energy, coins and gems. The player can acquire extra energy and speed up some processes with their gems and ad views.