The Household is a social-style, farming-community game that emphasizes world building and online interactions. It requires a player to have a Facebook or Google login. The player then has fairly common objectives for this type of game. They must create a persona, build a productive homestead and aid others to establish a larger farm-based community.
The player begins by creating an avatar based on their preferred physical traits, clothing and accessories. They must then clear a plot of land of weeds, stones, trees and anything else that stands in the way of their making the region their home. They can use trees and other locally sourced materials to craft more complex materials, such as boards and bricks, to build a house and other structures and arrange the landscape to fit their preferences. They can acquire seeds and soil to set up gardens and young animals to raise as livestock. Once their farm is producing nicely, they can sell their crafts, harvest and stock. If they make friends with other players and help on neighbor farms, they might receive similar help or materials and items in trade or as gifts.
The Household offers the player a multitude of customization and growth opportunities. As they progress through the game, the player unlocks new crops and animals. They can buy needed items with in-game money by leveling up and completing quests. There are also opportunities to receive special materials after completing certain tasks. If they construct businesses, they can even earn revenues.