Spring Haute Couture: Season 1 is a dress-up puzzle game similar to classic paper doll games. Five girls are excited to have the opportunity to participate in the latest fashion event. One of the friends messages the others with a reminder.
The player's goal is to help each girl across five levels prepare for Spring Haute Couture by searching their closets for the perfect pieces among their dresses, jewelry, handbags and sunglasses. They also help each girl pick the best hairstyle to match their one-time-only look. In each level, they must watch an advertisement to access one group of pieces.
Spring Haute Couture: Season 1 doesn't offer selfies or red-carpet moments like most dress-up games. Instead, it merely shows the girls in their outfits standing together in one or two groups at the end of the game.
That said, the gameplay doesn't stop with the completion of the five levels. The game offers a wide variety of fashions and accessories. The player can return to the previous dressing rooms of each girl to try out other combinations and hairstyles. Additionally, there's nothing preventing them from performing a screen snip or screenshot using their computer or smartphone to share their choices with friends or create an inspiration book for their real-world fashion decisions.