Lulu's Fashion World is a dress-up game that features anime-inspired artwork. Lulu needs help dressing for various events, such as a cocktail party, first date, coffee break, evening open house, rooftop party, food festival and late-night drink. A professional fashion consultant, Lilie, needs the player's help with picking out the right look for each event.�
A panel of judges, the game's AI system, evaluates the player's selections. If the judges like a look, they award a perfect score of 10 max across formal, fancy and cute attributes. The player also receives coins and gems for their work.
Using a Map button, the player selects the dressing room to free style Lulu's appearance as practice before events or an unlocked location and event option. The Map features famous locations from around the world, including Sydney, New York, Paris, Rio de Janeiro and Dubai.
In the dressing room for events, the player turns on the option to see if a particular piece of clothing or an accessory is better suited for one type of attribute than another. Clothing and accessories include tops, bottoms, dresses, shoes, stockings, accessories, hairstyles, hats, earrings, makeup, necklaces, glasses, tattoos, underwear and face masks. The player can also change the colors of Lulu's eyes and skin.
Lulu's Fashion World gives the player opportunities to acquire new fashions to add to Lulu's closet over time. It rewards the player with gifts and other boxes that contain fashion goodies. When the player completes a look successfully, they also receive an opportunity to gain more items.�
The player can collect free coins and gems by viewing ads. They can also sell unwanted fashions. They use this money to buy boxes. If they feel like they can't fulfill an event request, they can hire Lilie with gems.
