Ludo World is a game of chance in the cross-and-circle, die-toss, racing subcategory. It's modeled after the popular Ludo board game. The player's goal is to move all four of their pieces to the center of the board before three other players or the computer.
The game displays a round-cornered square board with four squares at each corner representing a different color (i.e., green, yellow, red and blue). Each of these "home bases" contains four color-matched, peg-shaped tokens.
The player rolls a die to determine the amount of movement their tokens make along outer white and inner color-matched tracks toward a central arrowhead-shaped end zone colored to match the player's tokens. The game automatically moves the player's selected tokens around the board space by space with little hopping motions, as determined by the number of dots on the die. They can only move a token from home base when they roll the side that displays six dots or view an advertising video.
When another player's token lands on the same white outer track space as one or more of the player's pieces, their token is forced back to the base. Ludo World allows the player to keep their token on the board if they view an ad video. If one of their tokens performs this knock-off action, they receive coins.