Fashion Princess: Dress Up for Girls is a dress-up modeling competition game. The player shows off their fashion knowledge via an avatar that models clothing and accessories. If they choose the right fashion items, they receive high scores from judges. They also win gems that allow them to perform upgrades to their model that make it easier for them to express their personality and style through it.
In the first level, the player receives a basic avatar and faces off against another online player's avatar. As the models walk down the catwalk, the game informs them of the fashion category. Common categories include Barbie, Cosplay, School, Date and Frozen. When prompted, the player must then select stereotypical fashion items for their avatar based on the theme.�
If the player doesn't make a selection within seconds, the game selects for them. If that happens, they might receive clothing that doesn't match. Once their avatar reaches the end of the catwalk, the three judges display emojis for each item and three signs with points. Happy emojis result in the highest points. After the player wins five levels, the game unlocks a new fashion concept category.
Fashion Princess: Dress Up for Girls allows the player to increase their winnings by viewing ads. With gems, the player can purchase the ability to increase their points and chance of winning a prize. They also use a shopping bag button on the home screen to access Model and Dance tabs that allow them to perform random upgrades across Basic, Star and Premium levels with the gems and advertising video views. For example, they can change the model's body type and celebration dance.�