Crazy Roll 3D is an arcade, endless runner that places a player behind a ball that roll rapidly down surfaces in a crazy, dark cityscape that's highlighted with different neon-colored lines. The player must roll the ball skillfully on the sides of buildings, across open-air gaps and moving bridges and through tunnels for as long as possible. They must also attempt to stop it from sliding off stationary and tilting platforms and bridges or hitting various obstacles.
The object of the game isn't to win levels. Instead, the player attempts to keep traveling further out into the city to reach their best distance and rank high on a worldwide leaderboard. They also earn diamonds to buy shield, magnet and multiplier boosters that can help them protect the ball, collect diamonds and multiply their winnings, respectively.
Crazy Roll 3D allows the player to upgrade the ball to some fantastic options (i.e. basketball, beach ball, soccer ball, baseball, tennis ball, pool ball, earth and other planets, an eyeball and many rare, unique patterns). They can also use their diamonds to buy respawns. If they run out of earnings, they can upgrade balls by watching advertisements.