Color Match 3D is a coloring puzzle game with an art sales theme. The player sells realistic plaster models to interested buyers. They can only sell their items at a high price if they near-perfectly match the colors of their sculptures to the original objects they use as models.
The game has several areas. In the first one, the items the player copies include fruits, nuts and vegetables, such as apples, avocados, bananas, blackberries, cherries, coconut, grapes, mangoes, onions, oranges and strawberries. They receive paint pots that contain one color per pot. They must blend the colors on a white board using a paintbrush until they recreate the main color of the original item. Once they have a match, which the game confirms with an accuracy percentage, they spraypaint a rotating plaster model with a limited amount of paint.
Color Match 3D presents the sculpture to a group of buyers in a room. The player can choose to make a deal or see the next price. Once they have a price they like, they sell it and receive coins. After they save enough money, they use it to upgrade their paintbrush to other types of painting and drawing tools and the playfield backdrop. They can double their winnings and perform upgrades by viewing advertising videos as well.