Billionaire Wife Dressup is a dress-up game in which the player provides makeovers for a socialite seeking fame who's also a billionaire's wife. The player must outfit the character in trendsetting hairstyles, clothes and accessories from a collection of hundreds of options.
The game starts with the character standing in front of shops on a sidewalk. She has blue-gray hair, dark makeup and a black bra and panties. The game allows the player to choose the background from one of six options (the fashion shops, a mansion, the red carpet at an airport runway, a city celebration event, a stage and a photographer's studio).
Billionaire Wife Dressup allows the player to change the socialite's skin tone, underclothes, hairstyles and colors, iris color, upper eye shape and makeup, eyebrow shape and color, mouth shape and color, and blush color. It also provides eyewear, earrings, face art (freckles, paint and tattoos), formalwear gowns, tops, skirts, dresses, jackets, vests, trenchcoats, pants, shorts, leggings, stockings, socks and shoes. It even offers long ethnic dress styles with hijab or head scarves and wraps.
If the player is unhappy with a look, they can return to the original scene with a reset button marked with two semicircular arrows. The player must watch advertising videos to unlock select backgrounds, hairstyles, clothes and accessories.
It's important to note that the game also offers an auto-download camera button for players who want to share their current images and styles with others or add new looks to their personal style inspiration books.