Become a Queen is an educational racing game with a dress-up and fashion runway theme. The player's primary goal is to direct their avatar model to collect clothing on a runway-style race course that matches a specific look. They also learn more about how to combine different pieces of clothing to create their own unique styles in the game and real life.
The game is most similar to rush racing games that require a player to quickly move their avatar from one end of a track floating in the air to another without the character or object coming to harm from a wide range of deadly obstacles and traps. This game differs slightly in two key ways. The model doesn't move as fast as avatars and objects in other rush games, which means the player has more time to direct her away from threats. The player can also make her pause her walk. As a result, she never needs to walk into a threat.
Become a Queen also makes the correct clothing items clear most of the time by presenting the pieces inside of green gates. It also usually displays incorrect pieces and some threats inside of red gates. Common threats include scissors in red gates, non-gated sliding scissors, and rotating circular display areas. With the latter, the player can direct their model to not collect an item by walking through the center of the circle.